Several of Laurie’s business colleagues and partners have described her accomplishments and talents. They have been categorized into the following attributes:
Click on the appropriate section to read former team members’ descriptions.
[tabbed_section] [tab title=”Leader & Strategizor” id=”t1″]
Kellie Will
Analyst, Enterprise Digital at CVS Caremark Corporation
Laurie is highly knowledgeable in her field of E-commerce and Marketing, at the same time, is capable of quickly understanding her clients’ business needs. She was exceptionally creative coming up with ideas and solutions to many initiatives that benefited the company. She goes out of her way to motivate a team to care about its project and be invested in the project’s success. If you are looking for advice or consultation in the area of E-Commerce and Marketing, I encourage you to strongly consider Laurie.
Kellie reported to Laurie at CVS Caremark Corporation
Brooke Lighton
Connascent spans the divide between marketing and sales
It’s been my good fortune to have Laurie as my client. While she served as Director of Interactive Marketing at BioScrip, Laurie hired us to execute an e-commerce site as well as an innovative healthcare self-management site. Her knowledge as a digital marketer is broad and deep; designing revenue-generating strategies for companies such as Follett, Wickes, Grainger, Enesco and BioScrip. Laurie is tenacious and impeccably prepared and consistently breaks new ground.
Brooke was a consultant or contractor to Laurie at BioScrip
Tom Kubaitis, CCEP, CFE, CFI
Manager of Investigations at US Foodservice
Laurie is the true professional in Internet Marketing. She brought modernization to the company and took the company to the next level. She is the expert in the field and was always a joy to work with on projects. A true leader, hard worker, and very knowledgeable in her field. Any company who wants to increase sales through the Internet, Laurie is your answer to success.
Tom worked with Laurie at Wickes Furniture
Judi Wunderlich
Co-Founder/Recruiting at WunderLand (jwunderlich@wunderlandgroup.com)
Laurie is a dynamic integrated marketing professional with the strategic insight needed in today’s growing online marketing industry. She would be an asset to any organization!
Judi was with another company when working with Laurie at Follett
Dave Baumann
Information Technology Management
Laurie is a passionate and insightful Marketing professional and business partner. She is a purple person; she works and communicates well with both technical and non-technical personnel within the company. While at Bioscrip, she was always willing to help out when she could even if the project did not affect her directly and ensured that all involved received their share of the credit for accomplishments. It was a pleasure to work her and I would gladly do so again.
Dave worked with Laurie at BioScrip
Michael J Krivich. FACHE, PCM
Senior Marketing Manager, Hospital at Truven Health Analytics;
Laurie is one of the best Online marketers that I have had the opportunity to work with. A great co-worker, she aways provided insight into how Online could compliment Traditional marketing activities. Her leadership skills and understanding of the online marketplace brings significant expertise to BioScrip which is resulting in an effective and business generating online presence where BioScrip had none before. Laurie is a rare talent who would make any company effective, efficient and known as a best-in-class online marketing organization.
Michael J worked directly with Laurie at BioScrip
Audrey Broxterman
Divisional Vice President, CMO — Consumer Electronics at Sears Holdings Corporation
Laurie is a talented E-Commerce and Marketing Executive with a broad range of strategic planning and multi-channel marketing experience. When Laurie joined Wickes, she immediately assessed the existing web capabilities and developed a solid plan to improve the site and database capabilities. Under her leadership, her team developed new methods for customer acquisition, improved product selection and created unique e-mail campaigns. Laurie is passionate about her work and has a decisive yet collaborative leadership style that is effective in every situation.
Audrey worked directly with Laurie at Wickes Furniture
Heather Mikolajczak
Marketing and Event Planning Professional
Laurie was a supportive manager who was open minded. She encouraged employees to approach situations strategically and creatively. Laurie valued hard work and rewarded individuals based on performance. I enjoyed working with Laurie and grew professionally under her direction.
Heather reported to Laurie at Follett
Nicole S. Berry
Experienced Sales Genie, Promotions Juggernaut, Marketing Guru and PR Goddess
Besides being a joy to work for, Laurie is a take-charge person who is able to present creative ideas and communicate the benefits. She successfully developed marketing campaigns for Follett that have resulted in increased revenue and brand awareness. Though she was an asset to our marketing efforts, Laurie was also involved in growing the company’s ecommerce division and oversaw exponential growth in business. Although she won’t admit it Laurie has mastered the art of multitasking, yet stays focused. She was truly a mentor, I am forever grateful that she gave me an opportunity to work by her side.
Nicole S. reported to Laurie at Follett
Lori Sunn
Senior Strategy & Insights Professional (Pharmaceuticals, Retail and Consumer Packaged Goods)
I found Laurie to be an excellent supervisor during my time at Follett. Always eager to mentor and assist those on her team, she consistently provided me with the proper challenges and guidance to help me grow professionally.
Lori reported to Laurie at Follett
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[tab title=”Results-Oriented” id=”t2″]Teresa Scaletta
Account Director (pro bono work) at Taproot Foundation
Laurie Weiss was the Marketing Manager for the Gift of Adoption website project. The client was so lucky to have someone of her talent to work on this project. She did an excellent analysis and created a plan for the website that met the needs of the key audience for this project. She also left the client with areas to expand on in the future. She exceeded expectations. I would love to work with her again.
Teresa was Laurie client
Joanne Bloomfield
Accomplished Senior Marketing Practioner — Fellow of The Chartered Institute of Marketing
Laurie made an extraordinary difference to the BioScrip online effort. Every aspect of BioScrip’s online business was better as a result of the work that Laurie did. Improved quality, better brand consistency and a whole new level of interactivity that NOBODY had achieved previously. She negotiated very complex internal systems and hierarchies with professionalism and charm, the net result being a huge leap in output and performance. Her achievements are testimony to her expertise and exceptional interpersonal skills. First class work, from a first class person.
Joanne worked directly with Laurie at BioScrip
Athena Abbott
eBusiness Consultant, PBM Digital Marketing and Operations at CVS Caremark
Laurie is a very smart, talented, organized professional. She possesses excellent communication and project management skills and is an out-of-the-box thinker who looks for ways to improve the company’s position rather than waiting to be told how to proceed. She has an unparalleled ability to keep myriad projects moving forward at full tilt. While at BioScrip, she has been responsible for rolling-out several micro-sites in weeks, not months, while also managing website upgrades, tracking customer satisfaction, researching competitive position, and staying current with the latest industry trends. It has been a pleasure working with an individual of her caliber, and I would enjoy the opportunity to do so again.
Athena reported to Laurie at BioScrip
Laura Sniader
Manager — Financial Planning and Analysis at Sloan Valve Company
Laurie is a talented, tenacious Marketing professional who I had the pleasure of working with at Wickes Furniture. Laurie got the Interactive Marketing program up and running in a very short period of time, and helped uncover a large amount of uncollected revenue in the process. Laurie’s experience shows through in the excellent work she performs and profitable ideas and projects she executes. I highly recommend Laurie.
Laura worked with Laurie at Wickes Furniture
Lance Bailles
Senior ASP.NET Web Developer
Laurie Aines was the driving force behind the successful remake of BioScrip’s brand identity. She was relentless in ensuring the progress of work, keeping on top of every detail, making sure that what rolled out met and exceeded expectations. For those who love success, Laurie is exactly the kind of person you want behind you. It was a pleasure working with a someone of her caliber because her drive for excellence helped us to achieve. Her project was my greatest success, and no wonder.
Lance worked indirectly for Laurie at BioScrip
Charles Morris
Marketing and Advertising Professional
I worked with Laurie Aines as her Director of Marketing at Follett. She is frankly one of the most effective Marketers I have ever encountered. Her ability to combine her analytical skills with a strong creative sense makes her truly unique. The sweeping changes that she implemented at Follett resulted in huge sales increases and improvements in the quality and quantity of their Marketing.
Charles reported to Laurie at Follett
Linda Mueller
Digital Brand Manager
As former Internet Project Manager reporting to Laurie Aines, I found her to be extremely creative and results-driven. She championed integrated marketing communications throughout the company enabling a consistent marketing message and provided her team with focus and direction.
Linda reported to Laurie at Enesco
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[tab title=”Communicator & Collaborator” id=”t3″]
Jay Berman
President at Time & Space Media
Laurie was our client @ FHEG. During a time of too much turnover in the position, Laurie brought stability. Laurie was great to work with and understands how to make all the working parts move in the same direction. Laurie always made time for us, even though she was extremely busy. We were more like partners than a vendor. Wish more clients understood Laurie’s ability to make decisions after gathering all the facts then execute while being flexible to make changes if needed.
Jay was a consultant or contractor to Laurie at Follett
Jesse Oman
Assistant Commissioner, Projects & Initiatives
Laurie is a high-energy business partner who helped build BioScrip’s Web presence. During her time at BioScrip, she built a reputation of being focused on her goals and building a strong partnership with IT. She understands the value of maintaining open communication and blending her vision with IT possibilities and technical expertise. While strong in her opinion, she is always willing to collaborate to reach a common project end-state. She also ensures all parties and different business areas involved in her projects are recognized for their work. Laurie would be a strong asset to an organization looking to move their online and social presence forward.
Jesse worked with Laurie at BioScrip
Francis Jackson
Senior Engineer (Contract) at 3M
“When it comes to attention to detail Laurie Aines comes to mind. I worked with her on an online project. She is a hard worker and always makes sure the job is done right. She has excellent communication skills that always make the project go smoother. Laurie defines excellence.”
Francis worked with Laurie at BioScrip
Amanda Mendillo
Instructional Designer and Trainer at Standard and Poors
Laurie was a wonderful asset at BioScrip. She branded our internal communications for training and HR without being asked which made a wonderful difference for our employees. The employees have come to recognize certain communications now have a priority than others because they are branded.
Laurie also realizes the strengths that others bring to a team. Having had technical writing experience in the past, Laurie brought me on to several projects to assist in writing training manuals for such things as our online store and intranet. Her project management abilities make her easy to work with as she is organized, highly proficient in all aspects of online marketing, and able to assign tasks based upon an individual’s skill set.
Unfortunately, we lost Laurie due to the elimination of our marketing department, but I would work with her again anytime the opportunity exists!
Amanda worked with Laurie at BioScrip
Neil Bellefeuille
Social Enterprise Design & Development
Laurie Aines and I worked together when she was leading marketing at Follett and I was at Bulldog Drummond, a branding and marketing agency. Laurie and her team conducted a nationwide search for a marketing partner and eventually chose Bulldog Drummond despite the fact that we were on opposite sides of the country. My initial impression of her was that she was after quality and a true partnership, and this is indeed how we worked together.
Laurie was fair and approachable, but always sought to push us as a partner in order to achieve the best outcome. I felt it was one of the rare partnerships in which the agency and client could be open, honest and work together toward a stronger outcome, and Laurie was the central figure defining that relationship.
I can highly recommend her as a manager and facilitator of outside relationships. She holds high expectations of herself and others, but she does so in a way that is consistent and focused on the best possible end product.
Neil was a consultant or contractor to Laurie at Follett
Michelle Elster
Strategic Marketing Researcher at Rabin Research Company
I worked with Laurie at Follett and at another company where she worked. In both situations, I found her to be intelligent, hard-working, easy to work with, and a great marketer/marketing researcher. I would strongly recommend her for any business opportunity.
Michelle was a consultant or contractor to Laurie at Follett
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[tab title=”Passionate” id=”t4″]
Keith Stacy
Principal Software Engineer at Be The Match operated by National Marrow Donor Program
Laurie is passionate about seeing her vision come to life. She works closely with developers and designers to guide them toward her goal. She has an eye for detail, and a strong sense of what is attractive to a potential customer.
Keith worked indirectly for Laurie at BioScrip
David Bakker
Creating communication solutions
Two things stand out when working with Laurie; her passion for her work and her passion for her staff.
Her dedication is evident whether she is designing a marketing plan or working with her team to meet a deadline. Similarly, she is dedicated to her staff, providing them with opportunities to grow and learn, but at the same time putting them in a position to benefit the company. She is unselfish about providing these opportunities and is a patient teacher.
David worked with Laurie at Follett
Yelena Maclinovsky
Digital Product Management at CVS Caremark Corporation
Laurie Aines is a highly competent e-commerce and marketing professional with a passion for her job. When presented with a task, she learns all the aspects of it, analyses them and generates terrific ideas of how to complete it. She goes above and beyond her duties and is always ready to exchange ideas and knowledge. Laurie possesses a happy, sparkling personality which helps her make connections with team members and stake holders alike. Under the most difficult of circumstances, she remains solid and reliable.
Yelena reported to Laurie at Wickes Furniture
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[tab title=”Creative & Innovative” id=”t5″]Nancy Goedeke
Account Manager, Technology & Healthcare, Porter Novelli
For the last year I have worked on the same team as Laurie and have found her to be creative, responsive and a valued team member. In an environment that is challenged with budget cuts, a fragmented market and limited resources, she creatively and effectively developed and launched a number of online and interactive projects with aplomb. She will be an excellent asset to any interactive effort you undertake.
Nancy worked directly with Laurie at BioScrip
Mara Sydnor
Marketing and Advertising Consultant and Contractor
Laurie brings a wide range of skills to her position, such as strong qualitative and quantitative skills, creative thinking and leadership. As the leader of the marketing group, Laurie always made sure that I walked away with a strong brief. Also Laurie was approachable and available to me at any time. It was obvious that her staff felt the same as well.
Mara was a consultant or contractor to Laurie at Follett
Elyse Piper
Freelance Creative & PR Writer
I had the opportunity to work with Laurie Weiss at Enesco Corp. in the area of website development. Laurie possesses an upbeat, positive and professional attitude, as well as keen business skills and creative thought-processes. She was always a pleasure to work with and exchange ideas with.
Elyse worked with Laurie at Enesco
Candace Graham
Managing Director, Agency Development at One North Interactive
Having worked as a strategic vendor with Laurie at Follett’s, there are not enough good things that I can say about her. Laurie was a focused, driven client who truly got the best out of her vendors. She was open-minded and always open to considering new ideas/ways to solve marketing problems. Her collaborative style along with her clear vision, made working with her fun and extremely productive.
Candace was a consultant or contractor to Laurie at Follett
Rita Williams
Senior Corporate Recruiter at Coinstar and redbox
Laurie is a multi-talented, creative marketing professional. She has a well rounded background in all areas of marketing. Laurie is innovative and creative — not afraid to take risk. When Laurie started at Follett there were little marketing programs in place. Laurie was instrumental in developing the marketing programs that are currently in place. Laurie is also a great people developer. She had to re-build a team and took a junior group of people and developed their talent. Most of her team have either been promoted or have taken positions with more responsibilities.
Laurie is a superstar! If you need a class act Marketing professional and people developer, she is the one!
Rita worked with Laurie Weiss at Follett
William Fisher, CFS
Vice President at Institute of Food Technologists (IFT)
Her marketing expertise and professionalism are among the best. A top notch communicator & effective leader who works well with teams to ensure follow-thru and deliver great customer service. She is always thinking of new and better ways to get the job done. Her “can do” positive attitude along with her fun personality opens many new doors. I would highly recommend her for any business endeavor.
William was Laurie client
Laura Giovannelli
Sr. Consulting Manager at W.W. Grainger, Inc.
Laurie Aines is a take-charge person who is able to present creative ideas and communicate the benefits. She has successfully developed several marketing plans for various businesses.
Though she was an asset to the marketing efforts, Laurie was also extraordinarily helpful in other areas of the company. Laurie assumed multiple leadership roles in multiple business units, inspiring and motivating other employees.
I highly recommend Laurie for employment. She is a team player and would make a great asset to any organization.
Laura reported to Laurie at W.W. Grainger[/tab]
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