Digital & Marketing Consultant
Marketing Leader with management competencies in B2B and B2C marketplaces used to create a seamless customer experience. Demonstrated ability to influence purchasing behaviors and maximize revenue growth.
Growth Through Innovation: Breakthrough marketing initiatives demonstrated through the introduction of innovative ideas to create new business opportunities and strengthen existing customer buying habits.
Marketing Strategies: Utilization of data insights to create actionable plans and implement strategies that contribute to top line results.
Brand Promotion: Proven expertise in developing and delivering digital strategies, campaigns and websites to engage customer loyalty and promote brand recognition.
Stakeholder Relationships: Collaboration with business partners and external stakeholders to ensure alignment in complex and diverse marketplace issues.
Quantitative Results: Demonstrated success in determining market program effectiveness through quantitative measurements and metrics.
Project Management: Proven expertise in delivering digital strategies, programs and website as Project Manager and liaison between Marketing, IT, Executives and Suppliers.
Past Experience
VP, ECOMMERCE MARKETING & SALES
NorthShore Care Supply, Green Oaks, IL | 2014–2017
$40 million top 600 eCommerce retailer provides incontinence supplies to consumers Responsible for website launch, operations, enhancements and user experience. Led social media and blog content, SEO, SEM, digital marketing, brochures, promotion and package design.
Project Manager directed development and launch of $25 million website, then prioritization and implementation of over 2000 digital updates, resolutions and enhancements over 3 1/2 years.
Created SEO-based social media and content marketing programs for Facebook (FB), Blog, Twitter and GooglePlus. Increased FB likes from 3500 to 13,000 in 4 months.
Established branding for new product packaging, website, marketing materials and stationary for consistent look and message.
Created video program which included videos on categories, products, company and website instruction.
DIGITAL MARKETING CONSULTANT
BMO Harris Bank, Toronto, ON Canada | 2013–2014
25th largest U.S. bank in 2017. Parent based in Canada. Provides retail, commercial and corporate banking services. Over 600 branches across the U.S.
Project manager for multiple retail products including consumer mortgage selector, interstitial campaigns, targeted banners and more.
DIRECTOR, DIGITAL MARKETING & INNOVATION
CVS Health, Northbrook, IL | 2011–2013
$100 billion health care company provides pharmacy benefit management (PBM) services to 50 million members (B2C) and 4000 corporate clients (B2B). Responsibilities include supporting mobile, messaging and portal website receiving approximately 600,000 monthly registrations.
Developed resource planning model which forecasted incoming issues and required staffing to increase
market responsiveness.
DIRECTOR, ONLINE & DIGITAL MARKETING
BioScrip Healthcare, Northbrook, IL | 2009–2011
$2 billion health care company provides pharmacy services including specialty pharmacy, PBM, infusion, and retail pharmacies. Responsibilities include developing online strategy, implementing websites, social media, email campaigns, videos and other online initiatives.
DIRECTOR, DIGITAL MARKETING
Wickes Furniture, Wheeling, IL | 2007–2008
Top 10 U.S. revenue-based furniture retail chain. Responsible for leading digital strategy and development of interactive, community-based website. Directed all eCommerce and digital media, including paid search, SEO, advertising, and email campaign.
Created strategy and plan for development of new website which included increased distribution, rich media, interactivity, systems integration and other digital best practices.
VP, MARKETING & NEW BUSINESS DEVELOPMENT
Tru Vue Corporation, McCook, IL | 2005–2007
Largest manufacturer of value-added glass in the framing industry, targeting distributors and retailers. Led the development and implementation of traditional and online marketing and brand strategy for distributors, retailers and consumers.
VP, INTEGRATED MARKETING & ECOMMERCE
Follett Corporation, Oak Brook, IL | 2001–2005
Largest U.S. college bookstore retail chain with $3 billion in sales, 700 stores, and a $100 million portal website. Increased digital revenues 500% from $20 million to $100 million. Created email marketing program, achieving an average 25% open rate, $500,000 in sales and 650,000 opt-in subscribers. Responsible for store Marketing including advertising, promotion, branding and campaigns driven by email, print media, radio and “grass roots” marketing. Managed 25-person staff, $15 million budget, and project management initiatives with cross-functional teams.
DIRECTOR, DIGITAL MARKETING
Enesco Corporation, Itasca, IL | 1999–2000
Manufacturer of retail products including Precious Moments brand and licensed products such as Harry Potter, Disney and Coca-Cola. Responsible for corporate eCommerce strategy that utilized new technology tools for business to business (B2B) and business to consumer (B2C) channels. Developed concept and plan for unique digital strategy which resolved channel disintermediation issues by including retailer clients in eCommerce supply chain. Managed seven-person staff and $32 million budget.
LEADERSHIP DEVELOPMENT PROGRAM PROFESSIONAL
MARKETING MANAGER
MARKET RESEARCH ANALYST
W.W. Grainger, Lake Forest, IL | 1992–1999
Initial position to identify revenue potential for new customer base resulted in promotion to develop business plan and lead start-up business segment with P&L responsibility. After achieving profitability in new business, was one of four employees selected to participate in Leadership Development Program.
Education
MBA, Marketing and Finance
—University of Pittsburgh, Pittsburgh, PA
BS, Marketing & Business Administration—
Miami University, Oxford, OH
Digital Certifications
Digital Media & Marketing Certification—
Duke University, Durham, NC
Project Management Certification (PMP)—
Project Management Institute (PMI)