Are you wondering whether to launch a social media strategy? Many companies are in limbo because they are trying to better understand how to measure ROI that social media generates.
In the meantime, the world is not waiting. Take a look at this video based on Eric Qualman’s Socialnomics theories. My advice: Plan your social media strategy. Then get moving!
"Marketing by interrupting people isn't cost-effective anymore. You can't afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money.
Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk."
—Seth Godin, Unleashing the Idea Virus
Seth Godin describes perfectly today's marketing environment. Companies must recognize the reversal of power from the copywriter to the consumer.
As a serial marketer, I hope to provide some content to get you thinking and talking about what's important in today's digital marketplace. Please feel free to discuss the views shared here, or request specific topics regarding digital marketing and social media.
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